A "Like" Doesn't Save Lives, Money Does
Thursday, October 31, 2013 
Over the years, you've probaby seen a lot of campaigns saying that if you "like" something or comment on a blog post, a donation will be made to feed hungry children, vaccinate babies, or find a cure for breast cancer. It sounds easy, it IS easy, but there's often more to it than that. I can see the good in some of these campaigns, but I'm also wary about corporate attachments to good causes.
This is why, although I'm a social good and social change blogger, you'll see me shy away from, ignore, or sometimes outright criticize the social good campaigns with major corporate affiliations (unless they are transparent and have no conflict of interest). That is also why it is easy for me to enthusiastically support UNICEF Canada's "Likes Don't Save Lives" campaign, which encourages people to go beyond slacktivism and make a donation that will make a difference.
