"Father of the family must be master in his own house" -- Who agrees with this?

I was shocked recently when I read some tweets, and then an article, by Doug Saunders of the Globe and Mail talking about Environics research on shifts in Canadian and American values and how they've changed over the years. Some of it was as you expect, but one of the questions in the research, surprised me. It was the question used to measure how patriarchal a society is, namely the extent to which people agree with the statement: "The father of the family must be the master in his own house." 

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